Johnnie Walker

Submitted by on Sep 23, 2015

Farewell Johnny

On Sunday, July 26 more than twenty thousand Scots took to the streets of Kilmarnock in protest against the closure of the plant, which spreads perhaps the most famous drink in the world – whiskey Johnnie Walker. The sad theatrical hits with bagpipes, songs, poetry readings and dancing should attract the attention of management of the company Diageo, which owns the rights to the production of Johnnie Walker.

The rally began svoobraznym farewell to “Johnny”, whose history began in 1820. In addition to the ordinary workers from the factory, and the locals in the procession through the city, organized by the Regional Council of East Ayrshire (this is the area located Kilmarnock), was attended by First Minister of Scotland, Alex Salmond, leader of the local Tory Annabel Goldie, a member of Parliament, Liberal Democrat Ross Finney, singer Eddie Reader, chairman of the local football club, Michael Johnston and other local celebrities.

In addition, the streets was himself “Johnny”- a man in a red and white suit in the style of the logo of the famous whiskey. Scot accurately copied and touching”gait” painted by John Walker – the founding father of the brand. Present at the protests by local trade unions have stated that Diageo act goes against common sense and has no justification.

The company Diageo announced plans to cease production at home whiskey Johnnie Walker, in Kilmarnock, in early July. As conceived by the company’s management, the new home of “Johnny” to become the city of Glasgow, which in turn closes a plant for the production of alcohol. Authorities Kilmarnock immediately sounded the alarm and tried to persuade the company to abandon this. Not only will remain without work for at least 900 people, 700 of whom work at the plant in Kilmarnock, so also the history of the brand Johnnie Walker seriously hurt – it was in this city all once began.

The history of the house Johnnie Walker began in 1820 when Scotsman John Walker opened in the town of Kilmarnock grocery store. Experiments with whiskey Walker, who loved watching and blends of tea, began much later, on the advice of his son Alexander. It was Alexander, in fact, was the inventor of whiskey behalf of his father, he produced many kinds of varieties of the drink, which had different names and labels. The first bottle of the classic Johnnie Walker Red Label emerged in 1908. By 1920, Johnnie Walker whiskey is already sold in 120 countries. Currently, all the Johnnie Walker is bottled exclusively in Kilmarnock.

However, Diageo not to sentimentality – according to experts of the company, the current financial year will bring a special income, which means that production in Kilmarnock it’s time to turn off. Closure of production will allow the company to save at least 20 million pounds (about 23 million euros). The head of the Association of Trade Unions Makklyuski Len said the company insolent greed: “Last year alone, Diageo has earned about 2 billion pounds (about 2.3 billion euros – Note.”To Lenta.Ru” ) and now wants more “.

The President of the European branch of Diageo Andrew Morgan emphasized that the Decision of the Company is the best, as it will allow business to “stay healthy for a long time.”However, he noted that it is also necessary to continue to cooperate with the workers Kilmarnock. The company even tried to console future unemployed: partial compensation mass reduction will be the opening of 400 jobs at the plant in Fife, one of the 32 regions (council areas) Scotland. It is expected that the final separation”Johnny” with his native city should be held no later than 2011.

The company Diageo was formed in 1997 by the merger of Guinness and Irish British Grand Metropolitan. The company is the world’s largest manufacturer and marketer of alcohol: in addition to the brand Johnnie Walker, Diegeo hold generally izvestnmi brands such as Smirnoff, Baileys, White Horse, Captain Morgan, Guinness, Gordon’s and others. In recent years, annual revenue of about 7 billion pounds (more than 8.1 billion euros).

Perhaps some factory workers are lucky and they are sent to work in Fife, but most of them remain in their native East Ayrshire. Without work and without long-term patron “Johnny.”All Kilmarnock, with a population of about 40 thousand people, in fact, rests on the production of”Walker”. It’s not just city-forming enterprise, but the main attraction of the city.

Meanwhile, the hope of salvation whiskey production is still there: a guide Diageo has promised to consider all possible alternatives out of the crisis, but stressed that he would take them into account only if they are consistent with the financial objectives of the company. His program for the Conservation of Johnnie Walker, sales of which an average of 16 million cases a year (about 130 million bottles per year), Mr Salmond will present to the Diageo next week. He, however, also has its own requirements: the first minister of Scotland refused to fight for the life of the plant at the expense of public funds.

The history of moving Johnnie Walker is affected only those people who are involved in its production. How will this affect consumers against the best-selling whiskey in the world to drink himself is unclear. Despite the fact that the days for “Johnny”at home actually numbered and his last walk through the streets of Kilmarnock on 26 July 2009, he himself was not going anywhere: obedience to the slogan of the brand”Keep Walking” (more movement), it just makes the next step.

Johnnie WalkerJohnnie Walker
Johnnie WalkerJohnnie Walker
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